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The Customer Journey will Make or Break you

When a customer is totally satisfied, according to Trustpilot, they contribute 2.6x more revenue to your business than a somewhat satisfied customer - and 14x more revenue than a dissatisfied one. Usually, it isn’t even the product causing the difference in spending, it’s their experience with the brand. Even when customers had a negative encounter, 95% would give a brand another shot if the situation was handled correctly. 

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